One of the most overlooked assets you have in your marketing tool belt are LOCAL BLOGS and INFLUENCERS.
When it comes to getting in front of eyeballs, why not use the folks who have already worked so hard to build an audience? Especially when it comes to social media, local blogs and influencers have a HUGE audience that are hyper focused on your location. Here is an example:
I have many customers all over Seattle’s eastside. I have quite a few in Bothell, just north of Kirkland. These clients are restaurants, contractors, hardwood flooring specialists, coffee shops. All of these businesses want LOCAL customers.
After doing a quick search I found that the town of Bothell has a Blog, https://www.bothellblog.net. After checking out the site, I see that the blog has been around for a while, has up to date content and is indexed and ranked by Google. Ok, these guys are an “authority” in Bothell. They have a Bothell Events Calendar, a Fashion section, food section, nightlife section, happy hour section, etc.
So, if I had a Fashion or clothing store for instance, contacting that blog, requesting an interview or better yet, send them a blog post written as an interview. Send them images of your shop, even links to Youtube videos of walkthroughs of your shop. Provide that blogger with everything he or she will need to create a post (along with backlinks to your website, social and other properties).
The blogger is most likely busy, any time you can assist the blogger with getting your content listed, the better. In this case, the Bothell Blog seems to write most of their content themselves, so why not make it easy on them? All they want is great content for their Bothell, Kenmore, Mill Creek and Woodinville readers, right?
Also, I would make up some events, they have a page where you can submit events as well.
I checked out their social platforms as well, they have a great following on Instagram, Twitter AND Facebook. Why not create posts for each of those platforms for the blogger as well? Send them everything they need to help promote your shop.
IMPORTANT: The blogger will like that you have content created for them, that’s a great way to engage, but also offer mentions on your platforms. That blogger also would like some attention as well.
Another great value add about this is that you can then send most of that content to OTHER influencers or Bloggers in the area. This will really
You must do some “recon” to find who is in your area, you can use Google or Bing for this, also, I like using Facebook and Instagram, looking for hashtags of the town or city I am targeting. Do not look strictly for large numbers of followers, look for the engagement. You want to target audiences who engage.
Quit killing yourself for attention, find those who already have it, and partner with them.