ALL Northwest businesses, not just online businesses need to be thinking about their online reputation. Why is that? It has to do with customer behaviors here in the Northwest; they have changed. Businesses in Redmond, Bothell, Mill Creek, Woodinville, Bellevue and the entire Eastside know what we are talking about. With our mobile first world with real-time, instant access to information, every business is just a Google search away. We have seen customer be literally at the front door of a business, look up that business on Yelp… and move on.
Online reputation is much like word of mouth advertising with one distinct difference, the opinions of others are listed on the internet for all to see FOREVER AND many of the search engines and other information services that people depend on heavily for returning search results. Long story short, these review sites have a LOT of power to influence.
Yelp is a great example. 425 Media has had extensive experience managing multiple businesses online reputation on Yelp WITHOUT having to pay Yelp for advertising. We know how to get the ball moving in the right direction and have been brought into fix many problems with our Northwest customer’s businesses.
There are a few ways we combat online reputation issues on the Eastside, but overall it has to start with ensuring we have claimed the profile or online property in the first place. Many business do not manage their own online profiles on many of the review sites, THIS IS A MUST. Once you have claimed those online properties, you are able to add data (words, images, video) that can help influence others to write positive reviews.
It is about controlling information. Controlling as much information as we possibly can.
- Review Site Management – We can help remove negative postings and increase positive postings
- Social Media Management – Our team has ways to use social media to influence better online reviews and your reputation
- Local influencer Interactions – Finding and using local influencers to improve your online reputation
- Other tools and methods – Email, texting, content creation, past customer data mining activities.
Your online reputation is your BRAND and brand equity is HUGE. When you decide to sell your Northwest business it will sell faster and for more with a great online reputation.