Why do you have a winery website in the first place? There are a few purposes:
Central hub for winery information
With all of the various platforms (Facebook, Instagram, Twitter, LinkedIN, Pinterest, etc) out there, every winery needs to have a place where anyone can go at any time and get up-to-date information about your winery, tastings, bottling events, specials, sales, etc.
Winery marketing and SEO
From a marketing perspective, one of the “ponds” that we “fish” for customers in is web-search. Google, Yahoo, Bing, etc. Android and iPhone both use search to find information. Even though each use social signals, the
Other winery SEO tips: Make sure your website is AMP enabled. Make sure your website is HTTPS enabled. Make sure ALL of your images are named appropriately with ALT tags.