Getting my imaginary Woodinville winery online attention is our next step. We have our platforms built out, now it is time to USE them. I am going to get very practical here. Let’s start with Facebook.
Using Facebook to market my winery. Since I have built and started my imaginary Woodinville winery, I must have an email list. It might be small, but I have friends, family, other wineries, partners and just people I have come across during my winery build-out. I would craft a great email asking each of them to like/follow my social platforms and, more importantly SHARE it with their friends and network. I would also be sure that my website has an email collecting mechanism.
I would also spend time doing a search on Woodinville wine and find all of the other wineries in the area and LIKE them. I would also LIKE all of the local restaurants in the area. By following all of these places, you are sure to get a few more LIKES out of it.
Once I start liking wineries in the area, I can see how they are posting. I can also start commenting on the posts and becoming a member of the community.
Speaking of being a member of the community, I would also join any Woodinville wine associations out there. This instantly would give my winery credibility and might help my efforts on social.
What would I post? Not really sure. As many images and videos of my own content as possible. I would also would use Google News and search for “woodinville wine”, “Washington wine” and start creating content around news that I have found.
REMEMBER: The purpose of social media and ALL OTHER WEBSITES is to point BACK to my website. It is on my website where I can control what is show, convert new customers. My website needs to be the HUB of my internet activity. I would focus on making my website come up first for the keywords I am hunting for.