Using Bothell Events to Drive Traffic
Bothell small business marketing is not easy. In our little town of Bothell we have a very picky community. This community is out and about, doing what they are doing, getting stuck on 405, trying to find parking in downtown Bothell, their attention is elsewhere.
Local Bothell area events are a great way to drive traffic to your website, business or social media properties. So how can you leverage Bothell events to boost traffic? I’ll tell you.
First, trying to increase traffic to your website, social media platforms or into your brick and mortar business is not easy. If you are struggling finding ways to get people to see your product or service, you’re not alone, so don’t get down on yourself… we will fix it.
Why are local Bothell/Northshore events a great way to drive traffic? It’s because Bothellites would much rather attend an “event” rather than try your new pizza, see your new earring, try your new menu, enjoy your new coffee. They want an “experience. Events give people memories, which drives much of what we do. PUS, events can be promoted by a number of people, not just the business owner and we will explain that below.
So, here is how you can increase traffic to your business by using local events.
- Locate your preferred attendees. When targeting users for you event, think about your location and the location of your attendees. Would you want to drive for an hour to watch some local live music? Probably not. So, for targeting, let’s say that you focus on Bothell and it’s surrounding cities: Woodinville, Kenmore, Kirkland, Lynnwood and Mill Creek. Within these cities there are plenty of potential customers. So now we have our target area.
- Give yourself enough time. Depending on the event size, you need at least 1 month to properly promote your local Bothell event.
- Create your local the event. Ladies night, wine night, workshops, “Ask the owner” events, networking groups, pre-sales of new product offerings, before they are available to the public there are a ton of events you could create. Keep in mind that these local events must be authentic, they are about connecting. Make it an experience that customers will be talking about the next day. You don’t need to spend a lot of money on these events either. Small and intimate events are just fine. Ask your customers what kind of events would THEY like to attend. Customers love being asked their input when it comes to a product, service or business they love.
- Bothell Event Promotion. Here’s the killer. This is the one that everyone struggles with and is quite frankly my favorite part of the event building process. You MUST have the steps before this complete before you start on the event promotion process.
- Event Landing Page. Once your promotion starts, everything you do should be an effort to drive traffic to your landing page. This is the page that you can monitor and evaluate to see where your traffic is coming from. Optimally, this page is a page on a website that you can monitor and track to determine where traffic is coming from. Finding the best referring websites is really important. Also, this page could be used as the “page of truth” that can be updated when and if there are changes or updates to the event. If you don’t have a website to use, feel free to use a third party’s website as that page such as Facebook, a community website link (like The Bothell Blog) or any other place that you can edit and track.
- YOUR social platforms. Once you have your landing page set up and configured. Start sharing on your social platforms. Use the LINK or URL that is created use that url and the keywords and hashtags your customers or potential customers would use to find your event. MAKE SURE you are using images and videos in your posts if possible.
- Neighborhood blogs and communities. If you have an event in or around Bothell, you MUST be posting your event to The Bothell Blog. The Bothell Blog has a large readership and a super strong social media presence. If your business is not in or around Bothell, then do some searching online to find similar blogs and communities. Event calendars are great… but not all blogs and websites have an event calendar. What is even better than posting your event is getting a blog post created about your event. Contacting local blog owners and asking to collaborate with them about mentioning your event is a great way to spread the word. Remember, they are looking for great content for their own platforms, perhaps you could provide that content by getting an interview done with you and speak about your event.
- Directly to YOUR current customers
- Face to Face. Make sure that every customer that comes through your door knows about your event. Have a simple flyer on the front door, have event a simpler insert that goes out with every order. Include all the information and especially your event landing page
- Email your event to your local email list. Keep in mind that not all folks on your list will be local enough to attend the event. I would suggest that if you are trying to build local events, identify the folks that are in the Bothell area within your email list and make sure they get an email regarding the event. I suggest sending an email 1 month, 2 weeks, 1 week and the day of the event if possible. Make sure to include other valuable information about your business or product and remember to encourage your customers to share the event with their friends.
- Social networks mention. This is a no brainer. Make sure to get your event into Facebook events as soon as you know about it. You can always change details later, but as long as the date is pretty solid, get it into Facebook events.
- Add your local Bothell event to your website
- Leverage local Bothell community websites. Look around online for places in and around Bothell that your event can be promoted. Here is what I mean. Head to google, do a search for “Woodinville Event”. You fill find (go at least 5 pages back into the search results) a number of places these events can be added. Get your event added there. (ALWAYS ADD THE LINK TO YOUR LANDING PAGE) as backlinks are used by Google to rank your event.
- Others social media. Here is something that many event organizers miss. Finding local influencers in your area and asking them to post about your event is SUPER important. 425 Media has already built great relationships with local influencers, non-profits and businesses in the area. Having a network of folks that help you get the word out is SUPER important! This network is not easy to build, but worth every bit of effort.
425 Media has a proven process to promote your local events. We partner with a number of businesses already to help promote their Bothell area events and promotions. Through trial and error, we use proven methods we mention above to get the word out for our customers.
If you follow the process above, your events will be much more successful and profitable. The one issue we always find is that our customers just don’t have the time to promote their events properly and that’s where 425 Media shines. Not only do we have the time to do it, we LOVE doing it. If you need help promoting your next Bothell area event, let us know. We would love to partner with you.