Category Archives: Marketing

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Make sure your winery and restaurant websites are https by October 2017

October Deadline: Is your restaurant or winery site HTTPS enabled?

This October is the deadline for your website to enable HTTPS. If your website does not have HTTPS enabled and it has a webform (a page that takes input from customers) on it that users use to input information, you WILL be effected.

This will happen only within Chrome browsers for the time being, however look for Firefox, IE, Edge and Opera to follow shortly after.

Depending on how your hosting is set up, it might be very simple to enforce HTTPS. It also might be a pain in the ass.

We don’t mind doing that research for you.. give us a call, or send us an email and we will perform a quick, FREE website evaluation around HTTPS and the top ten other things small businesses are forgetting to do on their website for NO CHARGE.

Why are we talking about a “security” issue on a marketing blog? It’s simple, first and foremost we want our readers and their visitors to be safe. Also, it is very likely you will be dinged for not having a HTTPS enabled site within Google rankings. We cannot confirm this, but it really makes sense.

To read more about this new “feature” coming to Chrome, feel free to check out the link below:

https://blog.sucuri.net/2017/08/google-warning-text-input-forms-october-https-ssl.html

 


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How to add an admin on Facebook. Like it!

How to add an ADMIN on your Facebook Page

Having someone manage your Facebook page can be one of the best things you do. Leaving the Facebook marketing to those who not only know it, they LOVE it is the best thing you could do for your business.

Here is how to add someone as an ADMIN on your Facebook page.

  1. Log into Facebook
  2. Click on the little carrot (upside down triangle) in the top right.
  3. Select the page you want to give access
  4. Click SETTINGS on the upper right side of the page
  5. On the left select PAGE ROLES
  6. How to add and admin to a Facebook pageType in the name or email into the ASSIGN A NEW PAGE ROLE box.
    1. Note: You can click on the EDITOR box to the right to give more or less access. In this case we are giving ADMIN access, which is access that can do anything. The EDITOR role can do everything except change ROLES and manage settings.
  7. Click ADD
  8. You may be promoted to give your Facebook password (this will be the password that you use to log into Facebook on your personal account.
  9. DONE!

The user will then be sent a notification via Facebook (and email sometimes) that they have been requested to be an ADMIN of your page.

 


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Getting image to display when posting a link on Facebook

Getting images to post when sharing links on Facebook

Ever have issues with Facebook not using the image in your posts when you share a link? It happens to me all the time. Here are some ways to fix images not appearing in your Facebook post. These tips are only for when you are sharing a link on Facebook.

Making images display when sharing links like a boss.

  • Facebook might have already pulled the image. One thing that I have noticed that during the preview of your post, sometimes the image does not show, but when you finally post it, it does. I don’t like testing it live so create the post and schedule it for an hour later. Once you do that, you can go back and see the post. Nine times out of ten, the image will be in the post. If the post looks good, you can choose to post it instead of waiting the hour.
  • Use a link shortener. If the link that you are using on Facebook is displaying an image of your post, go over to https://bitly.com/ and create a shortened link. Copy that link and try to use it in the post. This has worked for me as well.
  • Check your link. Facebook has a great tool at https://developers.facebook.com/tools/debug/. Plug your link in here and Facebook will tell you whats up with your link. If you have many issues getting your links to display images, there might be something fundamentally wrong with your site or a plugin that you need to add to the site. This is a good way to see how your posts are looking.
  • Adding or removing a /. I have also found that by removing or adding the / at the end of your URL, for whatever reason helps getting your image to display. One word of caution though. Make sure your URL works when adding or removing that backslash. Sometimes that can break the URL.

Getting your links to display an image is really important. Most customers will scroll right past text only posts and almost never click on links with no description. Make sure your links are displaying an image and it will help with your social engagement on Facebook.

Remember to follow 425 Media for more social media marketing tips:

http://www.facebook.com/425media
https://www.instagram.com/425media
https://www.twitter.com/425mediaconnect


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Woodinville wine social media marketing

Getting My Woodinville Winery Attention

Getting my imaginary Woodinville winery online attention is our next step. We have our platforms built out, now it is time to USE them. I am going to get very practical here. Let’s start with Facebook.

Using Facebook to market my winery. Since I have built and started my imaginary Woodinville winery, I must have an email list. It might be small, but I have friends, family, other wineries, partners and just people I have come across during my winery build-out. I would craft a great email asking each of them to like/follow my social platforms and, more importantly SHARE it with their friends and network. I would also be sure that my website has an email collecting mechanism.

I would also spend time doing a search on Woodinville wine and find all of the other wineries in the area and LIKE them. I would also LIKE all of the local restaurants in the area. By following all of these places, you are sure to get a few more LIKES out of it.

Once I start liking wineries in the area, I can see how they are posting. I can also start commenting on the posts and becoming a member of the community.

Speaking of being a member of the community, I would also join any Woodinville wine associations out there. This instantly would give my winery credibility and might help my efforts on social.

What would I post? Not really sure. As many images and videos of my own content as possible. I would also would use Google News and search for “woodinville wine”, “Washington wine” and start creating content around news that I have found.

REMEMBER: The purpose of social media and ALL OTHER WEBSITES is to point BACK to my website. It is on my website where I can control what is show, convert new customers. My website needs to be the HUB of my internet activity. I would focus on making my website come up first for the keywords I am hunting for.

 


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Woodinville Winery Marketing how I would do it

Woodinville Winery Marketing. How I Would It.

Woodinville Winery Marketing. Free brain dump time! I had a marketing meeting the other night with a local Bothell non-profit. Someone at the table asked me if I owned a winery in Woodinville, how would I go about marketing online. Great question!!

I am by no means a wine buff, but I do understand people and their online habits. So, here is a stab at Woodinville winery marketing.. Remember, I don’t know everything about the wine business, but MOST of what I talk about below applies.

Ok, FIRST things first. Whenever I create a marketing plan, I start by identifying who the target customer would be. I guess it might depend on the wine, but I would say that it would be men and women between the ages of 21-65. Ok. I have my target for Woodinville winery marketing.

Now, where are those people spending most of their time online? Hmmm. Facebook, Web Search, Mobile, Email and some Instagram. Ok, so now I know who I am targeting and WHERE I am targeting them.

My guess is most of these folks will be using their mobile phones to search for and to stumble upon my winery. Based on the analytics of my other customers, I see that there is a huge trend away from the desktop towards mobile. Everyone is on Facebook, however, you find younger folks are on Instagram and Snapchat. I am going to ignore Snapchat, but I do think there are some interesting wine marketing ideas that we could use Snapchat for… but that discussion is for another time.

Again,  am guessing, but in general I think I would be marketing to local folks. Yes, I want my Woodinville winery to be WORLD FAMOUS… but I cannot conquer the world if I have not conquer Woodinville, the Eastside and the Greater Northwest first.

Another facet of Woodinville winery marketing that I would need to know is HOW are people buying my wine? Do I have an e-commerce presence? (I would hope so) Or perhaps I sell wine on a third party site? Am I trying to get exposure to different wine distributors so that they will push my wine? Perhaps I want to target LOCAL Bothell, Woodinville, Mill Creek, Redmond businesses and restaurants directly. Each of these funnels require a strong online presence before I could approach them. When a potential customer looks my winery up on the internet (or on social), we need to be found.. on whatever platform, website, device they are on.

I will break this blog into a few different posts as I need to get dinner started..

PHASE 1 The Woodinville Wine Marketing Online Build-Out

So first things first. I would make sure my winery had a RESPONSIVE website. Meaning the website changes in response to the device it is being viewed on. I am not going into the specifics of website design and layout, but there are a ton of rules for winery website design and content that everyone should follow.

Now I have a well built, website. Check! Next is my social media platforms. For this we will need media, media, media. Images, videos, product descriptions, etc.

Facebook. I would create a Facebook page and pack it full of content and tune the Facebook page for the best conversions. I would add at least 5 images and 2 videos to the Facebook page.

Instagram. Next I would create a Instagram account, do the same. Including all of the little details I can. Adding the website in the bio. Add at least 9 images to the Instagram account. Each post getting highly targeted hashtags and linking back to your website.

Twitter. Yes, Twitter is going through some rough times, but it is still used as a SOCIAL SIGNAL for search and is a great way to establish myself as the best winery in Woodinville. I would build it out, add 5 images and 2 videos with descriptions. Linking as much content as possible back to your website.

Pinterest. Pinterest is huge within the female demographic (although I spend a fair amount of time on it as well) and is a great place to build out a profile and add some media, of course, linking back to your website.

Now I would go back to my website and make sure I add social media links to the website back to the properties I just created. I would also create 5 blog posts with images about my winery including information for Woodinville and the surrounding areas.

Next on my list of focus areas for Woodinville wine marketing is citation sites. Citation sites are sites like Google Business listings, Yahoo Listings, Yelp, etc. I would do some research and find the top 10 Wine specific citation pages (as well as Google, Yahoo!, Bing, Yelp and Trip Advisor) and set up my business there. Including as much media (images and video) as I can. Of course, linking back to my website in every case.

Next blog post, Phase 2 Getting Woodinville Winery Attention