This October is the deadline for your website to enable HTTPS. If your website does not have HTTPS enabled and it has a webform (a page that takes input from customers) on it that users use to input information, you WILL be effected.
This will happen only within Chrome browsers for the time being, however look for Firefox, IE, Edge and Opera to follow shortly after.
Depending on how your hosting is set up, it might be very simple to enforce HTTPS. It also might be a pain in the ass.
We don’t mind doing that research for you.. give us a call, or send us an email and we will perform a quick, FREE website evaluation around HTTPS and the top ten other things small businesses are forgetting to do on their website for NO CHARGE.
Why are we talking about a “security” issue on a marketing blog? It’s simple, first and foremost we want our readers and their visitors to be safe. Also, it is very likely you will be dinged for not having a HTTPS enabled site within Google rankings. We cannot confirm this, but it really makes sense.
To read more about this new “feature” coming to Chrome, feel free to check out the link below:
Should restaurants in Seattle be on Pinterest? Short answer: YES.
Long answer: Time is the commodity that very few of us have much of these days. Here on Seattle’s Eastside.. it takes hours just to get from Bothell to Bellevue. Getting the biggest bang for our buck when it comes to restaurant social media marketing is really important. That being said, should you be carving out marketing time to make sure your Pinterest house is in order? YES.
Pinterest just released some stats regarding food posts.. “Food is one of the top categories on Pinterest with over 15 billion ideas and counting. And Pinner households spend 5% more on groceries than the national average.”
So yes, you should be working your Pinterest game and getting Pinerest inserted into your social media loop. At the very least, make sure your restaruant is ON Pinterest and that you have at least 10-20 photos out there. Here are some tips on the posts: