There are so many different bbq catering companies out there today. So how do you set your catering company out from the rest? It’s easy. Provide MORE value to your potential customer.
For instance: Most bbq catering website show a menu and provide a simple form to submit a bbq quote. Perhaps some images… but that’s it. 95% of bbq catering sites fit this description. Where is the value? Sure, you are offering your bbq catering service, but how does that HELP the customer?
Let me give you an example of a bbq catering site that DOES provide value, www.bbqcaterer.net.
Not only does the site provide a ton of bbq images and a bbq catering request form it provides much, much more value to the customer:
Detailed descriptions of the types of bbq meats
Detailed descriptions of the types of bbq sides
Detailed descriptions of the different types of bbq styles
A FREE bbq catering checklist of things you might need to do or buy
In some cases they even vet or investigate the caterer to ensure they are qualified
They even have a suggested layout for bbq catering so their customers can have the best bbq flow when serving.
BBQ Caterer also helps specific groups such as administrative assistants, executive assistants, office managers, wedding planners and other event planning roles by giving them tools to help plan their bbq catered events more efficiently.
These are all little extras that provide the bbq catering customer with greater value than most other bbq catering sites.
These little value adds, help provide a much larger value then other bbq catering websites. Make no mistake, www.bbqcaterer.net are thinking of the customer FIRST. What would help them solve the problem at hand.
Value folks, provide value to your customers and they WILL come.
Bothell small business marketing is not easy. In our little town of Bothell we have a very picky community. This community is out and about, doing what they are doing, getting stuck on 405, trying to find parking in downtown Bothell, their attention is elsewhere.
Local Bothell area events are a great way to drive traffic
to your website, business or social media properties. So how can you leverage Bothell
events to boost traffic? I’ll tell you.
First, trying to increase traffic to your website, social
media platforms or into your brick and mortar business is not easy. If you are
struggling finding ways to get people to see your product or service, you’re
not alone, so don’t get down on yourself… we will fix it.
Why are local Bothell/Northshore events a great way to drive
traffic? It’s because Bothellites would much rather attend an “event” rather
than try your new pizza, see your new earring, try your new menu, enjoy your
new coffee. They want an “experience. Events give people memories, which drives
much of what we do. PUS, events can be promoted by a number of people, not just
the business owner and we will explain that below.
So, here is how you can increase traffic to your business by
using local events.
Locate your preferred attendees. When targeting users for you event, think about your location and the location of your attendees. Would you want to drive for an hour to watch some local live music? Probably not. So, for targeting, let’s say that you focus on Bothell and it’s surrounding cities: Woodinville, Kenmore, Kirkland, Lynnwood and Mill Creek. Within these cities there are plenty of potential customers. So now we have our target area.
Give yourself enough time. Depending on the event size, you need at least 1 month to properly promote your local Bothell event.
Create your local the event. Ladies night, wine night, workshops, “Ask the owner” events, networking groups, pre-sales of new product offerings, before they are available to the public there are a ton of events you could create. Keep in mind that these local events must be authentic, they are about connecting. Make it an experience that customers will be talking about the next day. You don’t need to spend a lot of money on these events either. Small and intimate events are just fine. Ask your customers what kind of events would THEY like to attend. Customers love being asked their input when it comes to a product, service or business they love.
Bothell Event Promotion. Here’s the killer. This is the one that everyone struggles with and is quite frankly my favorite part of the event building process. You MUST have the steps before this complete before you start on the event promotion process.
Event Landing Page. Once your promotion starts, everything you do should be an effort to drive traffic to your landing page. This is the page that you can monitor and evaluate to see where your traffic is coming from. Optimally, this page is a page on a website that you can monitor and track to determine where traffic is coming from. Finding the best referring websites is really important. Also, this page could be used as the “page of truth” that can be updated when and if there are changes or updates to the event. If you don’t have a website to use, feel free to use a third party’s website as that page such as Facebook, a community website link (like The Bothell Blog) or any other place that you can edit and track.
YOUR social platforms. Once you have your landing page set up and configured. Start sharing on your social platforms. Use the LINK or URL that is created use that url and the keywords and hashtags your customers or potential customers would use to find your event. MAKE SURE you are using images and videos in your posts if possible.
Neighborhood blogs and communities. If you have an event in or around Bothell, you MUST be posting your event to The Bothell Blog. The Bothell Blog has a large readership and a super strong social media presence. If your business is not in or around Bothell, then do some searching online to find similar blogs and communities. Event calendars are great… but not all blogs and websites have an event calendar. What is even better than posting your event is getting a blog post created about your event. Contacting local blog owners and asking to collaborate with them about mentioning your event is a great way to spread the word. Remember, they are looking for great content for their own platforms, perhaps you could provide that content by getting an interview done with you and speak about your event.
Directly to YOUR current customers
Face to Face. Make sure that every customer that comes through your door knows about your event. Have a simple flyer on the front door, have event a simpler insert that goes out with every order. Include all the information and especially your event landing page
Email your event to your local email list. Keep in mind that not all folks on your list will be local enough to attend the event. I would suggest that if you are trying to build local events, identify the folks that are in the Bothell area within your email list and make sure they get an email regarding the event. I suggest sending an email 1 month, 2 weeks, 1 week and the day of the event if possible. Make sure to include other valuable information about your business or product and remember to encourage your customers to share the event with their friends.
Social networks mention. This is a no brainer. Make sure to get your event into Facebook events as soon as you know about it. You can always change details later, but as long as the date is pretty solid, get it into Facebook events.
Add your local Bothell event to your website
Leverage local Bothell community websites. Look around online for places in and around Bothell that your event can be promoted. Here is what I mean. Head to google, do a search for “Woodinville Event”. You fill find (go at least 5 pages back into the search results) a number of places these events can be added. Get your event added there. (ALWAYS ADD THE LINK TO YOUR LANDING PAGE) as backlinks are used by Google to rank your event.
Others social media. Here is something that many event organizers miss. Finding local influencers in your area and asking them to post about your event is SUPER important. 425 Media has already built great relationships with local influencers, non-profits and businesses in the area. Having a network of folks that help you get the word out is SUPER important! This network is not easy to build, but worth every bit of effort.
425 Media has a proven process to promote your local events.
We partner with a number of businesses already to help promote their Bothell
area events and promotions. Through trial and error, we use proven methods we
mention above to get the word out for our customers.
If you follow the
process above, your events will be much more successful and profitable. The
one issue we always find is that our customers just don’t have the time to
promote their events properly and that’s where 425 Media shines. Not only do we
have the time to do it, we LOVE doing it. If you need help promoting your next
Bothell area event, let us know. We would love to partner with you.
Should restaurants in Seattle be on Pinterest? Short answer: YES.
Long answer: Time is the commodity that very few of us have much of these days. Here on Seattle’s Eastside.. it takes hours just to get from Bothell to Bellevue. Getting the biggest bang for our buck when it comes to restaurant social media marketing is really important. That being said, should you be carving out marketing time to make sure your Pinterest house is in order? YES.
Pinterest just released some stats regarding food posts.. “Food is one of the top categories on Pinterest with over 15 billion ideas and counting. And Pinner households spend 5% more on groceries than the national average.”
So yes, you should be working your Pinterest game and getting Pinerest inserted into your social media loop. At the very least, make sure your restaruant is ON Pinterest and that you have at least 10-20 photos out there. Here are some tips on the posts:
Make sure that you name the images with the keywords you want people to use to find the image. For instance: DC329485.jpg = BAD. west.seattle.cheese.pizza.jpg good.
Make sure that you link EVERY image back to your website
Watermark your images. If you don’t know how to do that, stay tuned I will show you.
Try to add an image a month at the VERY LEAST. I would suggest adding an image a day.
Work the platform. Make sure you are searching your local area (West Seattle for instance) for image. Make sure you are liking images with your location and other food related images that are the same.
Over the last few years I have been pretty much exclusively using Drupal to build my small business websites. One of the great things about Drupal is that it is HIGHLY extensive and customization… but what I have found is that 99% of what needs to be done for small business websites can be done with WordPress which is easier to use and less complicated.
So I have been working with WordPress hardcore for about 3 months now and wow. What a difference. Much easier and quicker. The plugins are more plentiful.
I really like WordPress. I think I will be staying here for a while.