Category Archives: Kenmore

Using local blogs to market your business

Leveraging LOCAL Blogs to Promote and Market Your Business

One of the most overlooked assets you have in your marketing tool belt are LOCAL BLOGS and INFLUENCERS.

When it comes to getting in front of eyeballs, why not use the folks who have already worked so hard to build an audience? Especially when it comes to social media, local blogs and influencers have a HUGE audience that are hyper focused on your location. Here is an example:

I have many customers all over Seattle’s eastside. I have quite a few in Bothell, just north of Kirkland. These clients are restaurants, contractors, hardwood flooring specialists, coffee shops. All of these businesses want LOCAL customers.

Use the Bothell Blog to market your Bothell, Woodinville and Kenmore BusinessAfter doing a quick search I found that the town of Bothell has a Blog, https://www.bothellblog.net. After checking out the site, I see that the blog has been around for a while, has up to date content and is indexed and ranked by Google. Ok, these guys are an “authority” in Bothell. They have a Bothell Events Calendar, a Fashion section, food section, nightlife section, happy hour section, etc.

So, if I had a Fashion or clothing store for instance, contacting that blog, requesting an interview or better yet, send them a blog post written as an interview. Send them images of your shop, even links to Youtube videos of walkthroughs of your shop. Provide that blogger with everything he or she will need to create a post (along with backlinks to your website, social and other properties).

The blogger is most likely busy, any time you can assist the blogger with getting your content listed, the better. In this case, the Bothell Blog seems to write most of their content themselves, so why not make it easy on them? All they want is great content for their Bothell, Kenmore, Mill Creek and Woodinville readers, right?

Also, I would make up some events, they have a page where you can submit events as well.

I checked out their social platforms as well, they have a great following on Instagram, Twitter AND Facebook. Why not create posts for each of those platforms for the blogger as well? Send them everything they need to help promote your shop.

IMPORTANT: The blogger will like that you have content created for them, that’s a great way to engage, but also offer mentions on your platforms. That blogger also would like some attention as well.

Another great value add about this is that you can then send most of that content to OTHER influencers or Bloggers in the area. This will really

You must do some “recon” to find who is in your area, you can use Google or Bing for this, also, I like using Facebook and Instagram, looking for hashtags of the town or city I am targeting. Do not look strictly for large numbers of followers, look for the engagement. You want to target audiences who engage.

Quit killing yourself for attention, find those who already have it, and partner with them.

 


425 Media Restaurant Marketing Services

The 425 Media Restaurant marketing service was built because of something we found consistent with every restaurant: restaurant owners and restaurant managers have very little time. Time is the one commodity that they cannot get enough of and marketing is the first area that always suffers. The 425 Restaurant marketing service was set up to take marketing of your restaurant off your plate so you can focus on your restaurant and day to day activities.

Here are the services we provide:

  • Restaurant Website management and marketing
  • Restaurant Social media management and marketing
  • Restaurant Email list management and marketing
  • Restaurant Online reputation management and marketing
  • Restaurant marketing strategy creation and implementation
  • Restaurant business listing management
  • Restaurant marketing reporting

For $500 a month, my team manages everything for you, start to finish. Schedule a 1:1 with me, I can come out to the restaurant and we can chat about how my team can help your business. It’s all about trust. My clients trust me and my services. Let’s meet up and chat to see if 425 Media is a good fit for your restaurant.


Make sure your winery and restaurant websites are https by October 2017

October Deadline: Is your restaurant or winery site HTTPS enabled?

This October is the deadline for your website to enable HTTPS. If your website does not have HTTPS enabled and it has a webform (a page that takes input from customers) on it that users use to input information, you WILL be effected.

This will happen only within Chrome browsers for the time being, however look for Firefox, IE, Edge and Opera to follow shortly after.

Depending on how your hosting is set up, it might be very simple to enforce HTTPS. It also might be a pain in the ass.

We don’t mind doing that research for you.. give us a call, or send us an email and we will perform a quick, FREE website evaluation around HTTPS and the top ten other things small businesses are forgetting to do on their website for NO CHARGE.

Why are we talking about a “security” issue on a marketing blog? It’s simple, first and foremost we want our readers and their visitors to be safe. Also, it is very likely you will be dinged for not having a HTTPS enabled site within Google rankings. We cannot confirm this, but it really makes sense.

To read more about this new “feature” coming to Chrome, feel free to check out the link below:

https://blog.sucuri.net/2017/08/google-warning-text-input-forms-october-https-ssl.html

 


How to add an admin on Facebook. Like it!

How to add an ADMIN on your Facebook Page

Having someone manage your Facebook page can be one of the best things you do. Leaving the Facebook marketing to those who not only know it, they LOVE it is the best thing you could do for your business.

Here is how to add someone as an ADMIN on your Facebook page.

  1. Log into Facebook
  2. Click on the little carrot (upside down triangle) in the top right.
  3. Select the page you want to give access
  4. Click SETTINGS on the upper right side of the page
  5. On the left select PAGE ROLES
  6. How to add and admin to a Facebook pageType in the name or email into the ASSIGN A NEW PAGE ROLE box.
    1. Note: You can click on the EDITOR box to the right to give more or less access. In this case we are giving ADMIN access, which is access that can do anything. The EDITOR role can do everything except change ROLES and manage settings.
  7. Click ADD
  8. You may be promoted to give your Facebook password (this will be the password that you use to log into Facebook on your personal account.
  9. DONE!

The user will then be sent a notification via Facebook (and email sometimes) that they have been requested to be an ADMIN of your page.

 


Seattle Restaurant Marketing Checklist screenshot

Creating A Checklist for Restaurant Marketing

Restaurant marketing in the Seattle area can be overwhelming. When working with many restaurants in the Seattle area, I noticed that there are some basic things that every restaurant should be doing.

What I decided to do is create a FREE Restaurant Marketing checklist that contains the BASIC tasks every restaurant should be doing online to ensure they are getting the eyeballs needed to get butts in the seats.

I started the checklist and noticed that the list started to get larger and larger… The goal of this basic checklist was not to  overwhelm the restaurateur, but give enough practical marketing tips that they could have a good basic presence on the web.

Anyhow, the list is coming along and will be available soon. Let me know if there is something specific added to the Restaurant Marketing Checklist.