First things first, you need to get a great idea of who your ideal customer. We call this your business Avatar. Here are some questions you need to answer to start marketing your Northshore business.
First things first, close your eyes and imagine your best customer. Think hard and think about how they purchase your service or product. Now:
- How old are they?
- Are they men or women?
- Where do they live?
- How much money do they spend?
- Will they spend again?
Once you have these questions answered, you should have a pretty good idea of who that ideal customer really is.
Now that we have this avatar it is time to ask the million dollar question:
Where is your avatar spending their time online?
Are they on Facebook? Are they on TikTok? Instagram? News sites? Local blogs? Are they on email? Do they use text?
Now that we know who you want as a customer and where they are spending their time online, it’s time to start targeting them.
My next blog post will talk about how to to first get your house in order, then more about targeting.